Book Summary: The Post Truth Business
How do brands create trust, especially in a time where distrust is so prevalent? The Post Truth Business looks into best practices and how to create meaningful experiences that will keep your customers satisfied.
Book Summary Notes: The Post Truth Business
- Today’s consumers have a constant (and growing) stream of media companies and influencers vying for their attention.
- In today’s media climate, unfortunately news and media have become easily manipulated and seem to thrive on spreading misinformation. The spreading of misinformation by media can be damaging to a society, as one of the best ways of getting news that people really need to know or be aware of is via the media.
- Just as with media, many companies have suffered a similar fate with consumers, by falling into distrust.
- One of the best ways to start to repair this damage, is by rebuilding trust. A powerful way to begin this is by using the channels where your audience are currently, using the apps they use to start to get across helpful and informative messages instead of just blatant sales pitches. Emphasising education and entertainment over the alternatives.
- Some brands have even begun incorporating experiences into their sales processes for customers, as a way to differentiate from their competitors and show customers that they value them and acknowledge what the customer actually wants. Connection.
