Book Summary: The Tipping Point
Malcolm Gladwell’s The Tipping Point seeks an answer for why some ideas spread like epidemics and how we can influence this effect.
Related Books:
Thinking Fast and Slow – Daniel Kahneman
Quotes:
A book, I was taught long ago in English class, is a living and breathing document that grows richer with each new reading
Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push—in just the right place—it can be tipped.
Book Notes:
- Ideas spread like epidemics.
- The tipping point is the point at which growth can no longer be stopped.
- Once something has crossed the tipping point, growth becomes exponential.
- A certain few, key, people are usually the cause of an idea or product crossing the tipping point. Much like in Pareto’s principle.
- Often the few key people fall into the category of ‘connectors’, or people with vast social networks and influence.
- People with strong salesperson qualities are also valuable for helping to get a product past its tipping point.
- Early adopters, or mavens, are the third important category to harness in order to cross the tipping point.
- Ideas or products need ‘stickiness’ before they can spread. If it cannot stay in others minds then spreading will be that much harder.
