Book Summary: Side Hustle
Chris Guillebeau’s book Side Hustle looks at the growing trend of people starting profitable and often small, single person businesses. How you can get in on it and what it all entails.
Related Book Summaries:
What The Most Successful People Do Before Breakfast – Laura Vanderkam
The Obstacle Is The Way – Ryan Holiday
Millennial Money – Patrick O’Shaughnessy
Side Hustle Book Summary Notes:
- A Side hustle can give you a sense of purpose or satisfaction outside of work.
- It can also provide you with job freedom, should you build the income large enough.
- A beginning hustle should take no more than an hour a day. Any longer and it’s most likely your wasting time. Keep it your efforts focused in the beginning.
- Most Side Hustle ideas share 3 qualities that make the idea feasible. Does it motivate you? Can it make money? Can it be accomplished in a short amount of time?
- Transform your idea into an offer. Offers require 3 parts: the promise, pitch and price.
- The promise tells your customers how you intend to help them. The pitch is the ‘how’ you intend to keep your promise. Finally, your price which needs to both give your customers a dollar amount and give an incentive to act.
- Remember that research shows that quick responses from businesses to customer enquires results in a much higher likelihood of a sale.
- When getting started prioritize what you need. You can always get more stuff later, focus on the minimal amount of things to get your idea off the ground.
- Some of the elements for a successful Side Hustle may include a website, social media profile, scheduling tool and a payment system.
- Once you’ve got some time under your belt, identify what is working best in your business and find how to do more of that. It’s simple but it’s also the foundation for success.
